Badges | Willsmer Wagg

Branded Badges

Badges are one of the most versatile and cost-effective categories in promotional merchandise. Whether it is a Button Badge pinned to a lanyard at a conference, a Soft Enamel Badge worn with pride by a brand ambassador, or a Name Badge keeping a hospitality team looking sharp, the right badge does a quiet but effective job of putting your brand in front of people. The range at Indigo covers button badges, enamel badges, embroidered and woven badges, PVC badges, metal badges, name badges, eco badges and smart NFC badges across 41 products. All prices are all-inclusive covering product, print, origination and carriage to one UK address. Just add VAT.

Five Featured Badges

Button Badges — The classic promotional badge, available in a range of sizes and printed in full colour with your logo or artwork. Lightweight, wearable and instantly recognisable, they are a staple for events, fundraising campaigns, political and charity work, school promotions and brand activations. One of the most affordable branded products available anywhere. From £1.31 per unit at 100 pieces, all-inclusive.

Soft Enamel Badges — A step up in quality, these are die-struck metal with recessed enamel colour fill and a polished raised metal outline. The result is a tactile, premium-looking badge that people actually want to wear and keep. Popular for brand identity programmes, loyalty rewards, staff recognition and collector campaigns. From £1.19 per unit at 100 pieces, all-inclusive.

Hard Enamel Badges — The premium end of the enamel range, with a smooth, jewellery-grade finish created by polishing the enamel flush with the metal. Heavier and more refined than soft enamel, they are the choice for prestige gifting, VIP events and brand programmes where quality matters. From £1.48 per unit at 100 pieces, all-inclusive.

Machine Embroidered Badges — A fabric texture and crafted appearance that suits uniforms, sports clubs, heritage brands and workwear programmes. Machine embroidered in multiple thread colours onto a woven base, they can be sewn or ironed onto garments or worn as a pin. From £1.95 per unit at 100 pieces, all-inclusive.

Name Badges — A practical and professional solution for conferences, exhibitions, hospitality venues and retail teams. Produced in the UK with a full colour print and magnet fitment as standard, and reusable for ongoing staff use. From £11.87 per unit at 10 pieces, all-inclusive.

More Options Worth Considering

For full-colour photo-quality detail, the Printed with Epoxy Badges are finished with a clear domed resin for durability and work well for complex artwork and photography. The PVC Badges are flexible and weather-resistant, while the Metal Relief Badges offer a struck metal look at a competitive price point. For eco-conscious campaigns, the Bamboo Name Badge is made from sustainably sourced bamboo, and the Seeded Paper Button Badges can be planted after use to grow wildflowers. The Digital Touchscreen E-Badge displays scrolling custom messages on screen and is a genuine conversation-starter at conferences and exhibitions.

Frequently Asked Questions

What types of promotional badges does Indigo Promotions supply?

The range covers over 40 products including Button Badges, Soft Enamel Badges, Hard Enamel Badges, Machine Embroidered Badges, Machine Woven Badges, PVC Badges, Metal Relief Badges, Zinc Alloy Badges, Name Badges and eco options including bamboo and seeded paper. NFC-enabled smart badges are also available for digital-first campaigns.

What is the difference between soft enamel and hard enamel badges?

Soft enamel has recessed colour fill with a raised metal border that you can feel with your fingertip, giving a classic pin badge look. Hard enamel is polished completely smooth and flush, giving a heavier, more refined finish closer to fine jewellery. The Soft Enamel Badges suit most brand and event applications, while the Hard Enamel Badges are the better choice for prestige gifting and premium campaigns.

Do you offer eco-friendly badge options?

Yes. The Bamboo Badge and Bamboo Name Badge are made from sustainably sourced bamboo and carry eco credentials to match your brand values. The Seeded Paper Button Badges go one step further — recipients can plant them after use and grow wildflowers from the embedded seeds. See also our wider eco and sustainable promotional products range.

Can I get NFC or digital smart badges?

Yes. The NFC Metal Button Badge and Round NFC Iron Pin allow recipients to tap with a smartphone to access a URL, video, contact page or any digital destination — useful for networking events, product launches and interactive campaigns. The Digital Touchscreen E-Badge takes it further with a scrolling on-screen display, making it a standout choice for conferences and exhibitions.

Explore More Branded Apparel and Identity Products

We also supply branded lanyards and security products, promotional wristbands, branded clothing and the full apparel range. All printed or embroidered with your logo at all-inclusive prices.

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Smart, striking and printed with your brand.